Most “About” pages are just plain boring. They don't grab You. They don't talk to You. They look like course catalog descriptions. Most follow this formula: Credentials, Time in Field (yawn), Awards, Key Achievements. Snore. You want to relate right away. Maybe try something like this instead:
I never thought a divorce lawyer could bring me this kind of peace in my life.
David is all about giving people a new lease on life. There's nothing he finds so satisfying as helping people like You untangle themselves from the years of pain and anguish a bad marriage can bring.
David got me. He got what was important. He knew when to fight, and when to stand down and let my ex burn himself out. I was so angry, I was ready to fight about everything. David just wouldn't let me waste more of my time, my money or my life on that. I can't imagine how much time and money I saved because of David's excellent counsel.
Twenty years after taking his first divorce case, David is still inspired by the work he does, by the child that can have a normal life again, by the once married people that can move on with their lives.
You could add where you studied, if it's impressive, or some other stuff. The point is you constantly want to bring it back around to how your passion soothes their pain, and gives them what they want.
It's a different formula, which itself looks a bit boring:
- Quote from satisfied client about surprising benefit.
- Statement of how this quote relates to You.
- Another quote, building on the first, giving a taste of how.
- Credentials and how they fit. Story.
I invite you to give it a shot though. You'll put forward the best of you, and that's what your (potential) client wants to see.
No feedback yet
Form is loading...