I had an engaging conversation with Mr. Lindy Urso on a cold and rainy March morning about a month ago. I liked him from the moment I met him, and wouldn't hesitate turning to him if I had a criminal matter, or someone needed a referral.
I asked him about his on-line strategy. The gist of the conversation was that most people who come to a criminal attorney's website are there because they need a criminal attorney now. They're either going to call now, or they'll never show up.
This made sense to me. I said to myself, "David, it's a good thing you're marketing family law." I didn't think about it again until I was sitting in front of my computer this morning, as was Mr. Urso's card.