I signed onto the list of Riverhouse in February. This was on a wedding oriented page. Since then, I've received four e-mails: an invite for Easter brunch (February 27), a July/August newsletter (July 30), and an invite to book my holiday parties (August 25). Why would I get these e-mails if I want to get married?
I got to Riverhouse by way of its marketing for Belle Terrace at Avon Old Farms (recently reopened as The Northhouse by it's new proprietors, the Chabot Family, which also owns Farmington Gardens). Neither the website nor the e-mail campaigns are doing all they could to drive business to these companies.
This is what I'd do if I were developing for Riverhouse or Farmington: