So, I updated my blog software, and it got me looking around, and I landed back at Lavi Furniture Industries, and this is what I found:
There is no place called Woodmire, New York. Anyone in New York would know that. Lavi highlights a project at the “South Shore Hebrew Academy” there. Try to find the South Shore Hebrew Academy. There's a North Shore Hebrew Academy, the Yeshiva of South Shore, HAFTR, the Hebrew Academy of the Five Towns & Rockaway, and HASC, the Hebrew Academy for Special Needs. But South Shore Hebrew Academy, I guess they are the one that has no website. A new synagogue, apparently yes, a website, no. If you can't take the care to get this right, what else do you get wrong?
Next, it's obvious you've wasted a lot of money on your website, and still haven't learned how to make it drive business. I wrote these about Lavi's business years ago: Having a Purpose, and Fit and Finish. I forwarded them to Lavi. I've forwarded them to its consultants.
It's like they ran 42. kilometers of a marathon (42,195 meters), and then quit.
It's worse actually. It's like they trained and prepared and paid thousands of dollars to go and run that marathon, and then quit in sight of the finish line:
- The site is still about them. It should be About The CUSTOMER.
- The English site has an Israeli phone number, with no international dialing code. How much does it cost to maintain a few phone numbers local to your clients, or put a +972 and drop the leading zero on the English page.
- There's no powerful call to action. Maybe they've got a crack sales team that does it all, and the website is just for eye candy. But it's so damned easy to give a little value for some contact information that it's almost a sin not to.
My point: If you are going to invest in the asset, go that extra 195 meters and have it work for you. Anything less is a waste of your money.
Don't waste your Money. Finish the race. I'd be glad to help you do that.
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