You are building a website to boost your legal practice. You want to talk with the Conversion Rate Optimization ("CRO") Guy First. There are Three Reasons:
- Money: Your CRO Guy makes sure you don't throw good money at a bad design,
- Money: Your CRO Guy makes sure you don't waste money creating unnecessary content,
- Money: Your CRO Guy makes sure that your first iteration, and each subsequent one, increases the rate at which your site visitors become your customers, and
- Time: Your CRO Guy keeps you from wasting time on stuff that doesn't advance your business; so that's really about money as well.