As my clients and followers know, my e-mail madness service is about using e-mail to bring in:
- More Loyal Customers
- More Often
- (especially on the “off” days)
- Boosting the Bottom Line
This month, I'm going to look at Maggie McFly's, a Connecticut restaurant with five locations. Maggie McFly's considers its sweet spot to be the family, but does a lot to make itself relevant to anyone who wants a solid American dining experience. It gets mixed reviews on Yelp with an average three star rating at most of its restaurants, and has been doing a nice job, especially recently, in responding to customer comments. This is always done in the name of Ray Harper, the owner, as it ought to be. It looks to have some very loyal fans. That's always a good place to start. It has obviously attained some level of success.
But we know the restaurant industry often runs on tight margins, and when we can bring our loyal customers around even one more time a month, it can have a nice impact on our bottom line. And I think we can do a lot better than that.
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